CUSTOMIZED RESEARCH - AD HOC
Taylor-made studies designed to analyze specific aspects of products, services,
companies, or institutions. They may be conducted only once or at long
intervals, and may include quantitative and/or qualitative research. Our
customers can monitor partial results in real time through
Omniweb 2.0 .
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Qualitative Method: focus groups or in depth interviews.
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Quantitative Method: personal interviews, and self-filling forms
available from the Internet or sent by mail.
SPECIALTIES
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Customer Satisfaction Process: world-class methodology for listening to
customers, measuring their satisfaction and implementing relevant measures.
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Customer loyalty: Net Promoter Index
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RGŪ Reputation Grade ā Partner: Gecko
SocioAmbiental
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Customer retention: Win & Loss
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Likes & dislikes
Other studies
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Advertisement Recall
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Visual identity
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Brand positioning
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Pre-testing and post-testing for campaign evaluation
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Habits and attitudes
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Corporate image assessment
Continuous Research
Internal Research
