Pesquisa online

Imagine a large number of people from different places with various behavior profiles connected to a database and ready to respond to surveys. Before being recruited to take part in the Web Panel’s population, participants pass through a qualification process. Before every new survey, it is essential to establish the necessary profile, and just then people are invited to participate. As they answer, they get stimulus and points to be exchanged into products.

As a whole, Omni’s Web Panel specialist partners have a 200,000 participants database.

People who are not previously registered are invited at the moment they interact in internet. After opt-in, when they accept to participate in the survey, they are forwarded to an electronic questionnaire and receive non-financial incentive to answer the questions. It is an accurate and quick approach which avoids the participation of “expert respondents”, that is, people who participate in surveys on a regular basis.